Doorbell cameras have become a major player in the NHL’s digital marketing war, and their popularity continues to grow.
For now, the NHL has decided to use its existing equipment for its new doorbell cameras, though it is also looking to install new hardware, according to the league’s chief marketing officer.
As the NHL continues to explore ways to improve the digital presence of its franchises, it is important to have options available to fans and to help keep the doors open.
“We’re looking at all the ways we can improve the way that we communicate to our fans and engage with them,” said Marc Bergevin, NHL deputy commissioner and chief marketing Officer.
“That includes looking at new technologies, new ways of delivering video to fans, new software, and new ways to deliver the puck to fans.”
The NHL’s new equipment, which includes two doorbells that can be controlled by a single button, is expected to be installed at the start of the 2018-19 season, according a report from the Associated Press.
The cameras will have an operating time of about five minutes, which would allow the NHL to use the existing equipment, as opposed to purchasing new hardware for the cameras.
The NHL has already installed the new equipment on two other teams in the league.
In 2018-07, the Anaheim Ducks and the Vancouver Canucks each used the cameras to keep fans on their side of the ice.
In 2018-09, the Chicago Blackhawks also used the system to keep fan pressure on their players.
In the future, Bergeven said, the league would also look to use new technology to enhance the experience for fans, which is why the NHL is now looking at an expansion team, including a new arena and arena-specific content.
“One of the goals of our business is to continue to grow and develop the NHL brand,” Bergever said.
“Our new technology, which we think is really going to make an enormous difference in the way we communicate with our fans, will be really helpful in doing that.”